Featured: Web-hopping!
Want to shop online (read from the cosy confines of your gadgets) for quirky stuff? P S Bhavana crawled on the Indian Web and spotted four mad-but-fabulous virtual fashion hubs you can click.
We love: The kitschy feel in every bit and piece, and their super-affordable price points.
This Web shop by Bangalore-based Shubhra Chadda, Abu Dhabi-born Goan Alicia Souza and Darth Vader (a mysterious character) brings India alive. On Chumbak (literally ‘magnet’ in Hindi) caricaturish turbaned men look irresistible, hand-drawn musical instruments go haywire in ecstasy, colour-filled Kamasutra visuals take on a hilarious definition and what have you!
You can order cute boxer shorts and printed tees, colourful magnets, keys chains, notebooks and more with graphic prints. Shubhra says, “Chumbak is all about fun, contemporary and ‘today’ items. People can take back what they saw in India in the shape of trinkets that can remind them of the country. Our stuff starts at Rs 40 and goes up to Rs 425.”
We love: Their very-in-the-face but side-splitting unisex boxers. Apparently, seven out of every ten buyers are women (“women are more conscious”, says the owner).
Perfect hub to Webshop if you crave comfy-but-dangerously cheeky boxers—for yourself or for your heart-throb. The brainchild of NIFTian Brijesh Dahiya and his friend Kuldeep Singh, Cheapsex churns out fascinating shapes with fabulously bold prints (rooster, donkey or underwear. Grin!) and mischievous messages in eye-popping colours. Brijesh says, “The lower part of the body is mostly ignored. There are trousers and pants, but nothing fun. So we came up with funky boxers—a very private garment that most people love.” The small to extra-large styles start at Rs 360 (about Rs 100 less than what they are at stores. Their online price includes shipping (currently only in India. sigh!), which takes anywhere between four days to a week.
In short, very pop, very graphic, truly fun. Caution: Don’t click on this link if you love living in a conservative cocoon. These numbers are NOT meant for the weak hearted.
We love: Its absolute playfulness, utterly palpable humour and their visual packaging.
A bunch of “creative clones” work round-the-clock to create wacky items at Playclan. Here heritage architectural wonders like Jama Masjid shed their colours to become back-white line drawings on tees, little fish swim curiously on lovely keds, Patanjali yoga asanas become unthinkably dramatic and lively on clothing, or chic totes throb with figures and shapes.
You can pick any of this amazing stuff—“painted shoes, sling bags, T-shirts attacked by art, whacky journals and diaries, chic jewellery and biker sacks”—off the Net. What’s nice is the functionality of the accessories or bric-a-brac, and their ability to make you giggle in the same breath.
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